Oliver Mann, Marketing Manager, Volkswagen
"I wanted to formally express my thanks and appreciation for all your efforts in making the Australian launch of the New Beetle a highly successful event.
This was certainly the most ambitious launch we have ever staged, combining press, Volkswagen dealers, Volkswagen staff, VIP customers, suppliers, owner club members and film competition winners into a single event ... not to mention the public involvement on the second day.
Given that the event encompassed flights, transfers, hospitality, presentations, handout materials, drive events, a training session, a Q&A session and an evening party ‘spectacular', it was no small feat that it was all pulled off without a hitch.
The real measures of the success of the event were that all of our guests had a great time AND it all looked easy.
The profile the New Beetle has enjoyed within the media has been unprecedented and there is a palpable sense of excitement among dealers and the general public.
Many thanks for all your efforts in the planning, preparation and organisation of the event - it was a HUGE success!!