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Since first opening its doors in 1998, Anne Wild & Associates Pty Ltd (AWA) has cemented its reputation as a successful, boutique public relations consultancy with a stable of loyal clients and a raft of high profile campaigns under its belt.
We are members of the Public Relations Institute of Australia’s (PRIA) Registered Consultancies Group, and specialise in two core business streams: Travel & Lifestyle and Business & Innovation.
Please be our guest, and take a look around.

Since first opening its doors in 1998, Anne Wild & Associates Pty Ltd (AWA) has cemented its reputation as a successful, boutique public relations consultancy with a stable of loyal clients and a raft of high profile campaigns under its belt.
We are members of the Public Relations Institute of Australia’s (PRIA) Registered Consultancies Group, and specialise in two core business streams: Travel & Lifestyle and Business & Innovation.
Please be our guest, and take a look around.

While modern communications can appear daunting, we work hard to make things simple. And because it's all we do, we're good at it, which means our clients can focus on what they do best - running their business.
At AWA, we are what they call a "full service" agency. Essentially, that means whatever you need, we'll deliver. From traditional PR to fully integrated marketing programs, we can manage all your communications requirements - via one point of contact.
Having worked with clients from all corners of the travel and lifestyle realm – from national tourism organisations and five-star hotels through to publishing, entertainment and luxury goods, AWA can offer innovative, creative and impactful solutions that translate into valuable referrals, bookings and measurable sales.
AWA is the Australian and New Zealand representative agency for the global Tourism Trademark network and we are active members of the Australian Society of Travel Writers and the Australian Association of Food Professionals.
Working with clients spanning energy and utilities and IT solutions, through to personal finance, science and corporate intelligence, AWA offers its business and innovation clients thoroughly researched and considered advice, conceiving campaigns that generate real cut-through in the highly competitive, corporate marketplace.
At AWA we value originality and strategic thinking and our team combines an eclectic but essential mix of youthful vision, professional wisdom, journalistic know-how and media savvy - all with proven expertise across a range of mediums and industry sectors.
We know we can deliver the programs you need – on time, to budget and generating the right results. But don’t take our word for it. Time to let our clients and industry contacts do the talking …
To us they are works of art, and to many clients they have
been priceless.
Take a stroll through our gallery to view just a few of the campaigns we’ve devised to win business for our clients.
Anne Wild & Associates Pty Ltd
PO Box 244
Turrumurra NSW 2074
Suite 6B, Level 2, 14 Eastern Road
Turramurra NSW 2074
Telephone: +61 2 9440 0414
Fax: +61 2 9440 0434
Email: awild@awassociates.com.au
Skype: awassociates
Welcome to the AWA website. In the spirit of AWA, we wanted
to create a site that was fun and imaginative. So we created and built
an immersive and visually rich experience for our visitors using only web-compliant code.
We didn't want to simply present a website, we wanted to invite you in to our world to explore and discover what AWA is all about.
This is the AWA house. Please be our guest and take a look around.

Client gallery, past and present.

Client gallery, past and present.




Client gallery, past and present.

Client gallery, past and present.




Client gallery, past and present.




Client gallery, past and present.

Client gallery, past and present.


Client gallery, past and present.


Client gallery, past and present.

Client gallery, past and present.


Client gallery, past and present.


Client gallery, past and present.
Brief
Position Mat McLachlan Battlefield Tours (MMBT) as the operator of choice in an increasingly competitive sector and grow booking numbers from Australian travellers.
Strategy
Tier One: Elevate the profile of Mat McLachlan as one of Australia’s leading war historians (and hence the credibility of the battlefield tours bearing his name).
Tactics included:
Tier Two: Generate exposure, trial and review of MMBT.
Tactics included:
Results
Tour bookings in 2011 grew by 50 per cent on 2010 figures, prompting the establishment of new tours for 2012 visiting SE Asia.

Brief
Strategic objectives included: rekindle Australia’s love affair with the Beetle; generate excitement about, and participation in the launch of the New Beetle model; and provide opportunities to cross promote other vehicles within the Volkswagen range.
Strategy
Results
Activity received record levels of publicity for a new vehicle launch in Australia – generating millions of dollars in media coverage on national television, radio, magazines and online. 98% achievement of the New Beetle post launch sales target was reached, positioning the New Beetle in the number two spot in the highly coveted sports car sales segment (ahead of vehicles including the Alfa Spyder and the Mazda MX5). A ‘magnet effect’ was created to other Volkswagen models, with sales increasing across its passenger range by 35% on the previous year.

Brief
Reinforce IBISWorld’s reputation as Australia’s most comprehensive source of business information and generate new sales leads.
Strategy
Managing all aspects of the marketing program, AWA implemented a four tiered communications campaign including:
Results
Over the course of the combined campaign, average daily sales increased by 16%. Several hundred free trial registrations were received – many of which were later converted into annual subscriptions, and incoming enquires via the web and telephone almost doubled during the campaign period.

Brief
Generate buzz and excitement about Singapore’s inaugural SingTel F1 Grand Prix night race, and promote the city’s ‘after dark’ offering.
Strategy
A five tiered program was implemented including:
Results
Over AU$2.5 million (AVE) worth of media coverage was generated and visitor arrivals ex-Australia spiked during the month of September (during which the inaugural F1 night race and broader F1 Festival was staged).

Brief
Officially launch the new YourSingapore.com brand and website and promote Singapore’s new major attractions – including Marina Bay Sands in which Tetsuya has opened a second restaurant.
Strategy
Results
Significant media coverage for the event itself, the new brand, and Singapore as a destination was achieved through the event. Total value of media coverage estimated at around $100,000.

Brief
Promote Tower Club at lebua as Bangkok’s leading luxury hotel - as featured in the blockbuster movie Hangover Part II - and create opportunities to capture guest enquiries and bookings.
Strategy
AWA negotiated a series of joint promotions with Warner Bros and Village Roadshow (film distributors), generating significant exposure and ‘book now’ opportunities for the hotel across a range of platforms including:
Results
Over $1.8 million in media coverage (AVE) was generated as a result of the program. Total entries to competitions exceeded 20,000, and direct traffic to the lebua website rose appreciably during the campaign period.

Brief
Encourage trial of Singapore’s heritage cuisines, sales opportunities for Singaporean food products and attendance at Singapore’s signature food events including the Singapore Food Festival.
Strategy
Devise and implement a Singapore Hot & Spicy consumer and media relations campaign including:
Results
Over 15,000 people viewed the cooking demonstrations and total campaign media coverage exceeded $1 million (AVE).

In addition to our local network of trusted industry suppliers and connected lobbyists, AWA is the Australian and New Zealand representative agency for the global Tourism Trademark network. For further details please download the Tourism Trademark agency profile.
With agency connections in the United States of America, United Kingdom, Spain, Italy, Belgium, Holland, Luxemburg, Austria, Germany, Switzerland, Scandinavia, France and Argentina, we can offer clients global intelligence and solutions if required.
While always to the point, Heidi’s clever copy could help sell ice to the Eskimos!
A former News Ltd journalist and professional writer for over 18 years, Heidi has been scribing for AWA since 2004 – producing marketing material using every medium imaginable for clients in tourism to technology, research and finance, innovation and science and everything in between!
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First joining AWA in 1999, Amity has since navigated numerous high profile clients through a myriad of multi-faceted communications campaigns.
After an early career in radio journalism, Amity (thankfully!) made the switch to PR and with a particular flair for media relations and all things fabulous, now heads up AWA’s Travel & Lifestyle division. She’s also a bit of a softie, and works tirelessly to make sure our pro bono and non-profit clients enjoy their share of the limelight!
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Give Judy a fresh balance sheet and she’s as happy as a pig in mud! Judy has been balancing the books, running payroll and managing client accounts at AWA since day one, ensuring that while we’re out working for our clients, the “back office” is running smoothly.
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As MD and head of AWA’s Business & Innovation division, Anne remains firmly focused on the road ahead for both the agency and its clients - drawing on her 20 plus years experience in the fields of PR and marketing communications.
Prior to establishing AWA in 1998, Anne honed her skills with a number of leading PR companies including Prue MacSween & Associates, Ogilvy & Mather PR, Burson-Marsteller and Hill & Knowlton before further enhancing her corporate communications skills with in-house PR management roles at Clubs NSW and Volkswagen Australia.
With key expertise in the areas of brand marketing, strategic planning, media relations, corporate communications and issues management, Anne conceives original campaigns that get results – and she has the track record to prove it.
Juggling should feature on Amanda’s CV since she’s our resident expert at keeping multiple balls in the air.
From arranging travel for media famils to double checking the tiniest details for client events – as well as managing the day-to-day business of a lively office – Amanda is the go-to girl to get things done.
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We’re often wondering if Jess has more than two hands, so adept is she at keeping her finger on the pulse of all things NOW in the digital world. Since joining AWA in 2007, Jessica has enhanced our digital marketing capabilities through her in-depth experience in online development and impactful campaigns across traditional online and social media platforms.
When she’s not immersed in the digital world, Jess is an event management guru, coordinating countless events for AWA’s clients – ranging from one-on-one briefings to national road shows, brand launches and outside broadcasts.
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Multi-tasker is Annabelle’s middle name since she’s the boss of production around here. Whether it’s building your marketing collateral, coordinating website design and construction or putting together anything our creative team can conceive, Annabelle’s superb attention to detail and cool head ensure smooth sailing – even in rough seas.
With a focus on personally seeing each project right through from inception to completion, Annabelle’s flair for piecing together production is legendary at AWA. ![]()
Ultra-organised and full of creative energy, pocket rocket Pati Thompson has been launching client events to new heights since joining our team full-time in 2012.
When she’s not dreaming up imaginative events, parties, launches, famils and more, Pati uses her boundless get-up-and-go in her role as Account Manager to deliver fresh and friendly service – and exceptional results – to her stable of clients.
Pati has a Bachelor of Communications specialising in Advertising, Marketing and Public Relations.![]()
Navigating the digital world and social media minefield can be daunting. We’ll help choose the most effective format to engage your online audience, start the discussion – and keep them coming back for more.
Involved, informed and motivated employees perform better – and produce stronger results – so keeping them in the loop and incentivised is a top priority. Whether you’re going through a change or it is business as usual, we can devise an effective program that is right for your team.
AWA is the Australian and New Zealand representative agency for the global Tourism Trademark Network. With agency connections in the United Kingdom, North America, Spain, Italy, Belgium, Holland, Luxemburg, Austria, Germany, Switzerland, Scandinavia, France, Argentina and Asia, we can offer global intelligence and campaign roll out solutions if required.
Our dedicated government relations division can help you navigate the bureaucratic red tape and offers strategic counsel on liaising with all levels of government on key projects and issues.
Whether it’s a competition, demonstration, trade incentive or give-away, the key to successful promotions is understanding what motivates your target audience. AWA devises persuasive promotions that are as equally measureable as they are memorable.
We bring to the table extensive experience in managing events - large or small - including product launches, corporate functions, media briefings, open days, AGMs, conventions and exhibitions - handling every aspect from planning through to publicity.
Techniques to get your message across at a grass roots level can take many forms. At AWA, we possess the experience and expertise to engage, motivate and educate the community about your company, campaign, project or policy.
We’ll ask plenty of questions to ensure we understand your business and objectives, and then research, devise and implement effective campaigns – on time and to budget – delivering results which exceed expectations.
AWA can evaluate the effectiveness of existing sponsorship programs, identify and select new opportunities and implement activities to ensure sponsorship dollars are maximised.
Our accomplished copywriters can write anything and everything from editorials to EDMs, annual reports to advertisements, white papers to speeches, blogs, websites and more.
We can devise preventive programs and act on your behalf in the event of a crisis which has the potential to put your organisation’s reputation at stake.
We understand how the media works and whether you wish to maximise or minimise media coverage, we have the skills to ensure you are delivering the right message, to the right audience, at the right time.
"I wanted to thank AWA for the outstanding job you did for the NSW Electricity Supply Industry as part of its Y2K Public Communication and Education Program. What could have been a contentious matter for the Industry given the media hype surrounding the Y2K issue was managed extremely well over the 12 month program period.
All activities coordinated by your company including the media briefings, customer forums, speaking engagements, brochures, video and the Y2K Communications Centre operated and managed on New Year's Eve, combined to make the program a real success for the Industry. It is also pleasing to note that the Association's relationship with the public, business sector, Industry organisations and the media has also been strengthened as a result of the Program.
I also wanted to take the opportunity to acknowledge the work undertaken by your company to progress the Industry's Public Electrical Safety Awareness Program. There can be little doubt about the effectiveness of the Program with recent statistics released by the NSW Department of Fair Trading showing a continued decrease in the number of electrical accidents involving the public on the network (and in fact, a 100% reduction in deaths attributed to the network over the last two years).
Thank you again for your contribution and I look forward to working with you in the future."
"The Singapore Tourism Board had an association with Anne Wild & Associates for eight years. AWA was initially appointed to service our Public Relations activities on the Eastern sea board but on 1 November 2006 their services were extended Australia wide, and as of April 2009, also included the servicing of New Zealand after we streamlined and centralised our marketing efforts for Oceania.
The STB has been very pleased with the professionalism of AWA being a boutique style agency that is not only very flexible, but is able to adapt quickly to our needs. It is an agency that is both customer focussed and results orientated. The team is led by a very enthusiastic, determined, highly creative and task orientated principal. Anne Wild and her team have carried out many projects over the years for the STB and they know how to carry out stunning media functions/events, negotiate fabulous yet impactful supplements and guidebooks, organise well planned media itineraries and solicit media promotions that have generated extensive media coverage. Their hands on approach, strong rapport and skilful negotiations with media partners have helped the STB to achieve excellent and extensive coverage. The STB is truly appreciative of all that AWA has done for Singapore."
"When we employed Anne Wild and Associates in early 2008, Anne and her team knew they faced a challenge: we had never worked with a PR agency before and we were expecting big things. I'm delighted to say that our expectations have been thoroughly exceeded. Anne and her team have consistently delivered the right message to the right people at the right time. The profile of our company has increased substantially, and a big part of that is due to the efforts of the AWA team.
It's refreshing to partner with a company that not only understands your business objectives, but can represent them so effectively to the media and the public. We're looking forward to even bigger things with Anne Wild and Associates.”
"I wanted to formally express my thanks and appreciation for all your efforts in making the Australian launch of the New Beetle a highly successful event.
This was certainly the most ambitious launch we have ever staged, combining press, Volkswagen dealers, Volkswagen staff, VIP customers, suppliers, owner club members and film competition winners into a single event ... not to mention the public involvement on the second day.
Given that the event encompassed flights, transfers, hospitality, presentations, handout materials, drive events, a training session, a Q&A session and an evening party ‘spectacular', it was no small feat that it was all pulled off without a hitch.
The real measures of the success of the event were that all of our guests had a great time AND it all looked easy.
The profile the New Beetle has enjoyed within the media has been unprecedented and there is a palpable sense of excitement among dealers and the general public.
Many thanks for all your efforts in the planning, preparation and organisation of the event - it was a HUGE success!!
"Just a short note to thank you for your hard work throughout the year. The media coverage your company generated to officially launch Intracorp was extremely beneficial in the early stages of our business development, and the support provided by you and your team was of real assistance during such a frantic period for our company.
The subsequent Sydney and Melbourne events you coordinated to officially launch sportsbiz.com.au, our first business-to-business portal, also provided an excellent base from which to commence our rollout of portals."
“Nova 969’s Fitzy and Wippa and their Wolfpack stayed at Lebua Tower Club for the ultimate 24 hours in May 2011. The Nova 969 staff worked very closely with Anne Wild and Associates from inception to implementation to bring this entertaining and unique activity to life on radio and online … and we couldn’t have done it without them.”
"Over the last six years IBISWorld has worked with AWA to develop our professional media profile and innovate in our continued program of brand and product awareness across targeted sectors. In that time we have seen our inbound level of enquiry grow dramatically. We largely attribute this to our increased media profile that we now enjoy as part of our overall marketing mix that AWA has helped us develop.
The dedication of AWA and understanding of our business has ensured we continue to break records each month for our nationwide media coverage. Understanding what works means we can continue to get a better return on our marketing spend year after year."
“Working with Anne Wild and Associates was a total delight from start to finish – the team were extremely professional, organised and helpful throughout. From our initial meetings to the final fulfilment of the promotion their support, communication and attention to detail were unparalleled. We very much hope to work with them again in the future.”
"As Chief Media Liaison for IBISWorld for nearly five years, I worked closely with Anne and the AWA team and was constantly impressed by the professionalism and conscientiousness of everybody there. They routinely presented our work to key media markets and expertly managed our interaction with journalists, while providing crucial training and support for our new staff. I couldn't recommend Anne Wild & Associates highly enough to anyone seeking media representation."

The site features a large interactive house so it works best for screen resolutions of 1024x768 pixels and above. We also have a mobile device friendly version coming soon.

Use the main navigation located at the top of the screen to visit the different rooms.

Discover and click on the purple objects in the room to reveal more information.

Click on the discreet arrows located on the room's edge to go to nearby rooms.
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